New Standard

For those who are not yet familiar with this 'little' masterpiece, the Old Standard font family, designed by Alexey Kryukov, represents a reimagining of a modern classic font used since the 19th century. This font was the most widely used from the late 19th century but was completely abandoned in the latter half of the 19th century. Today, it has a distinctly retro flavor that can be used solely because of these characteristics in notably elegant contexts such as fashion, science, or exquisite typography. Having fallen in love with this beautiful font from the very beginning, of which, unfortunately, there are only three styles (regular, italic, bold, missing bold italic), we began enhancing the regular style, renaming the font to New Standard.